Brand

Ben Chelero is a symbolic name representing the three-dimensional feature of space.

Ben is the determining principle of development of the celestial traveler who climbs the ladder, it is associated with growth. Che is a symbol of freedom, the depth of feeling related to space, and the active living disposition. Lero is a unifying symbol of Ben and Che, which sets the volume, it’s a symbol of space. A symbol with a constructive rhythm and a deep sound.

Ben Chelero rhythm

Ben — Сhe — Le — Ro
Ben — Сhe
Lero
Ben, Che, Lero

Ben Chelero is a symbol of the power and energy of the Latin American continent and comprises the knowledge of Quetzalcoatl (hidden behind the sign Ben) and Kon-Tiki Wiracocha, behind Che and Lero – a uniting condition of the northern and southern hemispheres.

Ben Chelero greeting

Or colloquially also known as: brotherhood, freedom and movement.